Local SEO can be very effective for targeting specific regions or cities with the goal being to rank higher in search engine results pages (SERPs). This means that you’ll get more visibility within your target area which could lead traffic back into converting users. Fulfilling this need by using local websites and content will also help create an authentic voice, one rooted deeply enough where it’s unable not only reach but connect across other markets outside its immediate region–a geographical foot printing effect of your business!